Gregory Rich founded Habitation Furnishing + Design in 2015 with one guiding principle: to provide exceptional furnishings and unparalleled design services. Initially launching Habitation as a stand-alone retail outlet, the studio has grown into its new home as the heart of The District Edina.
Gregory's newest passion, is that of host of Minneapolis' local radio program / podcast “Drink in the Style”. Drink in the Style is a weekly hour-long exploration of interior design, art, architecture, and all things aesthetic while Rich and his guests enjoy a hand-crafted cocktail courtesy of local restaurants including Mill Valley Kitchen, Benedict’s, and Gianni’s Steak House. The show, with which ASID partners, is irreverent, unpredictable, informative, and engaging.
DESIGN STUDIO DIRECTOR
Lena started her design journey 21 years ago carving a notch in the Twin Cities design landscape by bringing bold and modern furnishings through the opening of her furniture store, Vogue Furniture. She has amassed a residential portfolio that ranges from 1 room Uptown apartments to luxury estates worldwide. Commercial projects include small law offices to to luxury loft developments. She is immensely proud of her years of design work with Prince. From his personal homes to his touring stage designs to his beloved Paisley Park.
Known for her innovative and unique perspective, her projects have been featured in many local publications (Minnesota Monthly, Star Tribune, Mpls/St. Paul Magazine and more) as well as a featured on HGTV. Lena herself a co host for 3 episodes.
Her design philosophy is one of personal expression and professional execution. She believes her experience and love for design can bring her clients personalities and design dreams to reality.... while her experience can bring a project in on budget and with professional precision.
As one of the original designers for Habitation Furnishing + Design, Karl adds more than 13 years of experience to his degree in Interior Design. Karl has developed deep expertise in both residential and commercial interiors.
Initially working in single-family home staging, Karl worked with more than 1,500 home owners over the first 6 years of his career. Launching his own design business, Karl Wallace Design, in 2014, Karl continued to specialize in Home Staging as well as Residential Interior Design. Karl loves to use his knowledge of space planning and proper scale in every project he works on. He’s also done work in interior and exterior finishes where he used his keen eye for color to create custom venetian and polished plasters (plastering is a family trade that runs on both sides of his family going back generations).
As Senior Designer for Habitation, he draws on this experience to create exceptional spaces for both residential and commercial clients.
RESIDENTIAL INTERIOR DESIGNER
Christina graduated in 2020 with a BFA in Interior Architecture and Design. From there she helped a local builder in River Falls, WI take off with their first custom built home developing floor plans as well as worked in the finishes side of the business acquiring knowledge in all flooring types, tile, countertops, and practical applications. Her vast knowledge of space planning from working with disabled peoples and the elderly for 6 years while in Interior Design school gives her a deep understanding of aging in place and making sure all are comfortable and understood when designing. She has practiced Real Estate in both WI and MN since 2018 bringing neighborhood cap knowledge and practical costs for renovations to your fingertips on each project.
When Christina isn’t doing Interior Design, she is busy renovating her townhome in Hudson, WI, exploring local trails with her two cattle dogs and training for various endurance events like IronMan competitions and marathons.
New to the interior design world and Minneapolis, Jackie manages the schedules and communications of the team. She is also behind the scenes of Drink in the Style Radio Show and Podcast presented by Habitation Design and assists in coordinating The District Edina event space.