Habitation™ Furnishing + Design is the Twin Cities' premier design studio known for its expansive offerings in Modern to Transitional home furnishings.  We specialize in the creation of unique and extraordinary spaces and offer  luxury interior design services to help bring your vision to life. Our design studio is located in Edina. Habitation offers full-service Residential and Commercial Design Services. 


COMMERCIAL INTERIORS - We specialize in design and installation of Apartment, Condominium and New-Build Home models.  Our extensive resume of local projects include Lobbies, Law Offices, Common Spaces and small to large Corporate Offices. 


Some of our recent projects include:

Abiitan Mill City, Bolero Flats, Calhoun Towers, Custom House, De La Pointe Condominiums, East End Apartments, Encore MPLS, Fifth Street Towers, France 71, The Gates, The Link Apartments, The Lyra-Riverdale station, Madel Law Offices, Merrill Lynch Private Banking, Maverick Apartments, Nordhaus, Onyx Edina, 4Marq, The Liberty, MartinBlu, Ellipse, Shoreham Apts, Residences at 1700, Laguna, Lasalle PlazaThe Preserve Apartments and The Vicinity.  

RESIDENTIAL INTERIORS - Habitation is particularly proud of its Residential Design Services.  We understand the challenges of making your vision real. Home design is more than the selection of furnishings. It's the coordination of shapes and colors, the blending of forms and function, and of course maximization of budget. 


These skills are the result of intense study and honed through experience and our team makes the process seamless and ENJOYABLE!  Beginning with a formal measure of your space and evaluation of your needs, and progressing through product selection to a professional presentation using our 150" in-store display, our process ensures that your home will be exceptional.


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Gregory Rich founded Habitation Furnishing + Design in 2015 with one guiding principle: to provide exceptional furnishings and unparalleled design services. Initially launching Habitation as a stand-alone retail outlet, the studio has grown into its new home as the heart of The District Edina.


Gregory's newest passion, is that of host of Minneapolis' local radio program / podcast “Drink in the Style”. Drink in the Style is a weekly hour-long exploration of interior design, art, architecture, and all things aesthetic while Rich and his guests enjoy a hand-crafted cocktail courtesy of local restaurants including Mill Valley Kitchen, Benedict’s, and Gianni’s Steak House. The show, with which ASID partners, is irreverent, unpredictable, informative, and engaging.

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Lena started her design journey 21 years ago carving a notch in the Twin Cities design landscape by bringing bold and modern furnishings through the opening of her furniture store, Vogue Furniture. She has amassed a residential portfolio that ranges from 1 room Uptown apartments to luxury estates worldwide.  Commercial projects include small law offices to to luxury loft developments.  She is immensely proud of her years of design work with Prince.  From his personal homes to his touring stage designs to his beloved Paisley Park.


Known for her innovative and unique perspective, her projects have been featured in many local publications (Minnesota Monthly, Star Tribune, Mpls/St. Paul Magazine and more) as well as a featured on HGTV.  Lena herself a co host for 3 episodes.

Her design philosophy is one of personal expression and professional execution.  She believes her experience and love for design can bring her clients personalities and design dreams to reality....  while her experience can bring a project in on budget and with professional precision.

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As one of the original designers for Habitation Furnishing + Design, Karl adds more than 13 years of experience to his degree in Interior Design.  Karl has developed deep expertise in both residential and commercial interiors.


Initially working in single-family home staging,  Karl worked with more than 1,500 home owners over the first 6 years of his career. Launching his own design business, Karl Wallace Design, in 2014, Karl continued to specialize in Home Staging as well as Residential Interior Design. Karl loves to use his knowledge of space planning and proper scale in every project he works on. He’s also done work in interior and exterior finishes where he used his keen eye for color to create custom venetian and polished plasters (plastering is a family trade that runs on both sides of his family going back generations).

As Senior Designer for Habitation, he draws on this experience to create exceptional spaces for both residential and commercial clients.



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Trained and certified in ArchiCAD, Mood Board Creation, and Space Planning, Magen has been steadily developing her skills in interiors for several years. As a junior designer and showroom support professional at Habitation Furnishing + Design, Magen is the face of the showroom.


Often accompanying Senior Designers on design calls, Magen lends her keen eye for color and shape to emerging projects. And by using her training and technical skills, she’s sure to keep Habitation and its client projects on track and moving forward.